This article is about the social networking service. For the Japanese aesthetic, see Iki_(aesthetics).
| Type | Private |
|---|---|
| Founded | July 1, 2013 |
| Headquarters | New York, New York, US |
| Area served | Worldwide |
| Founder(s) | |
| Key people | Sebastian Sobczak (CEO) Drew Ginsburg (VP Business Development) |
| Industry | Internet |
| Website | www |
| Written in | Ruby, Redis, and Cassandra |
| Alexa rank | Global 1,883 (As of 27 January 2015).[1] |
| Type of site | Social networking service |
| Registration | Required |
| Users | 1,000,000+ |
| Available in | English |
| Current status | Active |
Like Facebook, after registering to use the site, users may create a personal profile, add other users as friends, exchange messages, post status updates and photos, and receive notifications when others update their profiles.[4] Tsu differentiates itself from competitors by allowing its users to maintain ownership of the content they post.[5]
The inspiration for Tsu came from the story of Ed O'Bannon, the lead plaintiff in O'Bannon v. NCAA, an antitrust class action lawsuit against the National Collegiate Athletic Association regarding the association's use of the images of former student athletes for commercial purposes.[6]
Tsu has been compared extensively to Ello, a contemporary social network that rejects selling user data as a product; Tsu's approach is to instead embrace the user as a product, and to sell data to advertisers and share the profits with the users as compensation[7]
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